Many of the simplest business activities are complicated, because we haven’t yet mapped out exactly HOW we will go about completing them. Social media management is one of these areas for many entrepreneurs that could easily be won with a little bit of planning. One of those game plans to have is WHAT DO I POST?! Here are ten types of posts you can make on social media to help get you moving towards creating omnipresence for your brand.
1. Share a Resource
We all find information or tools that our community would find useful. This is a great way to provide value to your followers while saving these resources for yourself as well!
2. Repost Someone Else’s Content
By reposting someone else’s content, you expose them to a new audience while meeting the needs of your audience at the same time. Do make sure that you actually read what you share though! Things you share are perceived to have your stamp of approval.
3. Announce Your Content
There’s nothing wrong with promoting your own content. You put a lot of time and energy into creating that blog post or video, because you felt that it would add value to your followers. Don’t short them by not putting that work in front of them!
4. Reveal Something Personal
Social media is about, well…. Being social! Letting people know about things that you are dealing with or winning in will make sure that you don’t come off as a robot. We all know there are enough of those running rampant already.
5. Ask a Question
New tools on mediums like Facebook and Twitter allow you to run polls and ask questions to receive valuable feedback from your community. This is a great way to crowdsource information.
6. Provide a Discount
This is not only about giving a cheap discount to gain attention to your business. This is about genuinely sharing the love with your audience for staying engaged with you. Offer that specific audience a deal that only they can take advantage of for a limited time.
7. Reply to a Question
You may not be able to answer every question that comes your way, but use the commonly asked questions as a guide can help you to understand what people want to hear from you. Giving the people what they want so to speak is an often under-appreciated way to serve your followers.
8. Give an Update
Reporting on what you’re currently doing is another way to humanize your social media brand. While the world doesn’t need to know that you just brushed your teeth, leveraging tools like Snapchat to give a quick glance into daily activities is a way to bring people into your world. Look at it as a behind the scenes on what your day looks like!
9. Direct Attention to Others
Offering congratulations, cheering for, and affirming others is a way to solidify relationships and redirect attention to your network. This will both strengthen your connections and bolster their reach as well.
10. Wish Someone Well
Social media is a great way to send a modern day thank you note or get well soon sentiment. Find opportunities to wish someone well in whatever endeavors they find to be important, and the good energy will definitely be reciprocated.
While this isn’t a comprehensive list of all the possible social media posts that you can make. You can reference this list to draw inspiration if you ever feel like you’re in a rut. The most important thing is to make sure that you are consistently adding value to the community. When it comes to social media, IF YOU’RE NOT CONSISTENT, YOU’RE NON-EXISTENT!
