The Brand Defined

What is a brand?

Answering this question can be difficult, because a brand is the sum of everything that a business, organization, individual, or product is in the public space. The act of branding something is spread across every aspect of a business so giving it a single definition is like throwing a handful of darts and hoping they all hit the bullseye. I’ll go ahead and give it a try anyway.

A brand is what gives something meaning.

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