The Serial CEO Episode 30: The Importance of I

Do you know what you really truly care about? Or do you spend a lot of time doing things that you don’t really care about or that won’t get you to where you want to go? We are all inherently selfish, but it is important to be aware of what we value and are collecting into our lives. In today’s episode, let’s dive in to the importance of I.


It’s very important that we understand that we are all inherently selfish. The problem is that society has added this negative attachment to it.

What is the elite definition for being selfish? Being selfish is giving attention to what you value. There’s definitely a negative side to that because many people are selfish with the wrong things and if you’re selfish with the wrong things, you’re really being selfish from a space of collecting or holding on to those things that you believe you value. If you’re selfish from a good place, then it should be a space of contribution of those things that you value because we are contributing, thinking, creating beings. We have the ability to create amazing things on this planet. And if you’re very selfish about what it is that you want to create, that can be powerful.

The elite mindset is full of the things you care about. When you can identify those things that you value, you can consciously be selfish and begin to accumulate those things. You’ll become full and you will overflow. That’s the only type of pure and powerful love on this planet because when you come from a place of overflow, you come from a space of fulfilment.

A lot of people who are empty or who are not able to give from a place of overflow and achieve their elite life, they’re empty because of a lack of self-love – a mental admiration for who you really want to be.

What do you really care about? Once you know what you value and come to grips with the fact that your most potent self is this you that is surrounded by those things, you can be elite in your pursuit of those things because you’ll have purpose behind your passionate pursuit of progress.

“A lot of people aren’t able to identify what they really truly care about and spend a lot of their time doing things that they don’t care about or things that won’t get them to where they want to go because they haven’t learned this one fact: the importance of I.” [0:01:32]

“Humans are naturally going to be progressive individuals when put in the right environment. And you have the ability to create that environment.” [0:06:27]

“I is about you, but I is ultimately about why you’re you.” [0:08:06]


Take a quick second to be selfish. Think about – what do you really want in life? What do you want your life to be full of? And then get to work because when you do, you’ll come from a place of overflow and you’ll come from a place of love.

Thank you for plugging in to The Serial CEO. If you like what you’re hearing, do subscribe and leave me a feedback. This month, I still want to encourage to boss up and I want to encourage you to be elite.